BRANDS WE HAVE BUILT WITH
THE STUDIO
Start with the
idea. Build outward.
A strong visual identity cannot rescue an unresolved idea. A beautiful place cannot survive without a reason for people to care about it.
So our work begins upstream. We help define what the thing should be, what it should mean, how it should feel, and how that thinking should carry through every touchpoint that follows.
BRANDING
The brand, built properly. Core Identity gives you the strategy, the identity, your brand guidelines and a Brand Command Center in two months, starting at $12,000. A brand engagement adds your packaging or merch and your website, starting at $22,000.
CONCEPT DEVELOPMENT
For physical places. We define what the business actually is and what the building has to do before anyone draws a plan, then build the brand and the spatial direction around it. Cafes, restaurants, shops, hotels and mixed-use. Concept development starts at $40,000.
WORKROOM & PARTNERS
GEORGE HARRISON, BE HERE NOW
RISE WITH APOLLO COFFEE
DUVIN DESIGN CO.
THE PEOPLE SHAPING THE IDEA STAY CLOSE TO THE WORK.
TNA does not build strategy in one room and send the work down a production chain.
Strategy, creative direction, art and design remain connected.
Leah leads the creative direction and design of the work and remains the primary creative relationship with clients.
Mathew works across strategy, digital implementation, business thinking, systems and new ways the brand can create value.
Specialist collaborators can join when the work requires them, but the creative center stays with TNA.
GUIDED BRAND STRATEGY · $499
NOBODY CAN EXPLAIN THEIR VISION IN A ONE HOUR MEETING
You have been carrying this idea around for months. Then someone puts you on a Zoom and gives you an hour to explain it, and what comes out is a fraction of what is in your head. That is not your fault. It is the format.
This takes the meeting away. It is a private portal that asks you one question at a time, and you answer by talking. Hit record, say what you think, stop, come back tomorrow. Nobody is watching, nothing is timed, and there is no one across the table waiting on you to be articulate.
The questions are the part you will not find anywhere else. They come from artists who build brands, so they go after where the idea came from, what you want someone to feel walking in, and what they tell their friend afterward.
That is where depth comes from, and depth is the whole difference. When you come to us, we build the identity, the art, the collateral and the website from what you actually said, which is how you end up with work that articulates your idea instead of just a logo suite, a guideline and some mockups.
It is yours either way. Build from it yourself or bring it to us.
It is included in every engagement, so if you start here and hire us later, you never pay for it twice.
FEATURED PROJECT
“Back when I first reached out to you, I could not have imagined it would get to where we got it.”
-Siri, Color Magic Coffee
SITUATION
Color Magic arrived with years of relationships at origin, a roastery that is also a studio, a workshop space and a record night, and people who already loved the coffee. What it did not have was one place that held all of it.
DIAGNOSIS
The business was running in five directions and reading as five businesses. We ran the Guided Brand Strategy to find the thread underneath: why the relationships matter, who the coffee is for, how it should sound, and what stays out.
DECISION
Lead with curiosity. Sort the coffee by how it tastes instead of where it came from, so Familiar, Curious and Playful become the way in. Put the growers’ names on the page. The coffee is the invitation. Everything else is the reason you stay.
WHAT TNA BUILT
Positioning, brand foundation and voice, the full identity system, packaging and label files, badges and patterns, illustration, the wholesale program, the Shopify build and the brand manual.
“You went so above and beyond. It’s already resulted in people going to my website.”
01 STRATEGY
Guided Brand Strategy, founder intelligence, positioning, voice, audience, offer, proof and strategic foundation.
02 IDENTITY
Creative direction, logo suite, typography, color, graphic language, original art and art direction.
03 COLLATERAL + WEBSITE
The one place the new identity has to work first, packaging or merch and apparel, and you choose which. Then a Compact Bespoke website built from the finished brand outward.
04 HANDOFF
Complete guidelines, final assets, your Brand Command Center and a brand that is ready to operate.
SOMETIMES THE BRAND
IS A PLACE.
Hospitality, mixed-use, retail and destination concepts need more than graphics. They need a reason to exist.
A reason to return.
A way the physical environment, brand, programming, commercial model and community experience
reinforce one another.
TNA works upstream to help shape that idea,
then builds the creative world around it.
Concept development starts at $40,000.
A CUSTOM BRAND DESERVES A CUSTOM DIGITAL WORLD.
We design and build websites in Wix Studio and Shopify,
depending on the business. The visual content is developed with the site rather than pulled from the same stock libraries everyone else is using.
Custom graphics, compositions, typography, image treatment and digital creative direction make the website an extension of the brand rather than a container for it.
Redesigns start at $14,000 and new builds at $18,000, and both start lower when we built your brand.
PAID CONSULTATION
Our discovery call is free and it is about whether we should work together. This is not that.
This is an hour of real guidance with no pitch at the end. Bring what you have, or bring the idea you cannot explain yet. We tell you what is working, what is not, and what we would do next, and you leave the call knowing your next move whether you ever hire us or not.
Three sessions. Pick the one that fits. Concept Development is $250, Brand Concept Development is $350, and Placemaking Concept Development is $500.
Pay once and you have six months to book your hour. You get the booking link and a few questions about your project, so we come to the call prepared instead of spending the first fifteen minutes catching up. If you start an engagement within six months of your session, the full fee comes off it.
Frequently asked questions
Isaiah 54:17 No weapon that is formed against thee shall prosper.
Located in Arizona