We are artists who do branding. Not the other way around.
YOU'RE HERE BECAUSE YOU WANT TO BUILD SOMETHING DIFFERENT.
Picture the version of your brand that makes people stop scrolling. The one that gets screenshotted, asked about, remembered. That version already exists, it's just sitting in your head unbuilt.
Our whole job is pulling it out of there and putting it in the world with enough depth that it holds up everywhere it goes. The first step takes fifteen minutes and costs nothing.
1. START HERE
The workspace to visualize
2. ARTICULATE BEFORE YOU DESIGN.
Every logo that didn't land, every website that didn't convert, every rebrand that didn't stick all has the same root cause. The vision was never fully articulated before the building started.
The Guided Brand Strategy fixes this. It's a private workspace where you work through more than eighty guided questions about your story, your offer, your audience, and your taste. Speak your answers or type them. Upload references as you go. Pause, come back, edit. On your phone, at your desk, on your timeline.
This is where you find out what your vision is made of. What's solid enough to build on, and what needs more thought before it deserves a logo.
When you submit, we read every word and release your Strategic Foundation inside your workspace: positioning, audience, voice, messaging, and SEO and GEO foundations. All documented. All yours.
For $499, one time.
No call required.
This is where everything else starts making sense.
DESIGN MADE
EASY.
3. THE STRATEGY IS DONE.
NOW LET'S BUILD IT.
You have the direction & foundation. What you don't have is a team to creatively execute it.
Most designers can build you a logo. Very few can build everything that has to live around it at the same level.
DESIGNFLOW is your creative department on subscription. Strategy, identity, collateral, creative direction, graphic art, visuals, and website handled by one team at one monthly rate.
No hourly billing. No scope conversations. No briefing three different vendors who have never talked to each other.
You stay in your zone. We stay in ours. Starting at $3,000 a month, which is less than the cost of one full-time junior designer before benefits.
SEE THE SUBSCRIPTIONS BELOW.
DESIGNFLOW™ PLANS
STANDARD MEMBERSHIP
For founders building from a foundation or working through a rebrand.
Brand strategy.
Identity + logo suite.
Core collaterals.
Branding + Marketing assets
A complete brand foundation in 90 days for under $10,000 total.
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One active request at a time.
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Unlimited revisions.
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Senior design direction included.
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Fast turnarounds.
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Same team. No creative handoffs.
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Exclusive rights-managed license.
Structured. Focused. On-brand.
$3,000 / month
Upgrade or cancel anytime.
15 minutes. We'll tell you if it's the right fit and what the timeline looks like.
Enterprise engagements are available by assessment
for larger teams or custom needs.
PATINA JOURNAL
Branding, Taste & Creative Direction for Founders.
We write. About brands, about culture, about the ideas behind the work. If you want to understand how we think, start here.
FAQ's
WHY WOULDN’T I JUST HIRE A FULL-TIME DESIGNER? A senior designer costs well into six figures once you factor salary, benefits, and overhead. Most brands don’t have consistent enough demand to justify that. DESIGNFLOW™ gives you a senior-level team on demand. No payroll. No management layer. No long-term contracts. Scale when you need more. Pause when you don’t. IS THERE A LIMIT TO HOW MANY REQUESTS I CAN SUBMIT? There’s no limit to how many requests you can add to your queue. We work through them based on your membership: Standard — 1 active request at a time Premium — 2 active requests at a time As soon as one is completed, we move directly to the next. HOW FAST IS TURNAROUND? Most revisions and active requests are handled within 48 hours on average. Larger initiatives like brand systems, identity builds, or websites move in structured phases with consistent progress every 24–48 hours. Momentum stays intact. WHAT DOES 48 HOURS ACTUALLY MEAN? 48 hours is our average response time for revisions and active requests. That includes: • Color adjustments • Copy changes • Small additions or removals • File exports and format updates • Website edits and fixes • Ongoing communication and feedback It does not mean a full brand system is built in two days. Larger builds are delivered in phases until complete. WHO WILL I WORK WITH? You work directly with TNA’s in-house team. No outsourcing. No creative handoffs. No revolving freelancers. The longer we work together, the more aligned and efficient your brand becomes. HOW DO YOU HANDLE LARGE PROJECTS? We break larger initiatives into focused phases. You receive updates and deliverables every 24–48 hours depending on complexity. Clear milestones. No black holes. CAN I SWITCH PLANS? Yes. Standard — $3,000/month Premium — $5,000/month You can upgrade, downgrade, or pause anytime. Adjust based on workload. Not long-term contracts. WHO OWNS THE WORK? TNA retains ownership of all working files and creative frameworks. You receive usage rights based on your membership: Standard Membership Includes an Exclusive Rights Managed license for brand assets created specifically for your company. Your logo, brand identity, and internal business materials are yours to use. Premium Membership Includes a full Commercial License for broader use, including advertising, resale, large-scale campaigns, and extended distribution. If you need expanded rights beyond your current plan, additional licensing agreements are available by request, including Asset Transfer Options and custom commercial licensing.
Not Sure Where Your Brand Stands?
Answer 8 questions and get a full brand read back instantly. Your Founder Readiness Score, what's working, what's unclear, your biggest risk, and your next 5 moves. No form submissions. No sales call required. Just clarity.
