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HOALEN Apparel Lost Sunshine Club Collection

Project type

Capsule Apparel Collection

Date

July 2024

Location

French Atlantic Coast

We collaborated with Hoalen to create an apparel collection package, featuring several unique designs for their latest capsule collection, Lost Sunshine Club. Titled with irony and lightheartedness, this collection references the endless winter and the unpredictable start of summer on the French Atlantic Coast this year. To brighten up the season, we’re adding a splash of color and sunshine to Hoalen's Ocean Stores starting this weekend. This collection includes t-shirts and sweatshirts for men, women, and children, co-created with the talented American illustrator Leah Marie Newton.

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Brief description of The Newton Agency's services

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