TNA BRAND ENGAGEMENT
BUILD THE FOUNDATION ONCE. BUILD EVERYTHING ELSE FROM IT.
A four-month founder-led brand engagement combining strategy, a custom Brand Command Center, visual identity, brand guidelines and the priority collateral required to bring the brand into the world.
Starting at $26,000
Typical engagement runs about four months. Some run longer depending on complexity, original art, number of applications or business structure.
FOR FOUNDERS BUILDING SOMETHING THEY ACTUALLY CARE ABOUT.
TNA works best with founder-led businesses where the founder is still close to the idea and wants a creative partner rather than a production vendor. We have built in lifestyle, consumer, coffee, food and beverage, fashion, furniture, music, editorial, hospitality, retail and culture, but the industry has never been the qualification.
The qualification is whether there is an idea worth articulating.
FOUR MONTHS. IN ORDER.
Nothing gets designed before it gets decided. Everything after Month 1 is built on what came out of it.
MONTH ONE
STRATEGY + BRAND FOUNDATION
We start inside the GBS and turn everything already in your head into positioning, audience, offer, voice, messaging and proof. Guidelines and your Command Center begin here.
MONTH TWO
CREATIVE DIRECTION + IDENTITY
Creative territory, mood and art direction come first, then the identity gets built out of them. Logo suite, typography, color, graphic language and image direction.
MONTH THREE
PRIORITY COLLATERAL
Now the brand has tools, so we use them. We identify where your brand needs to work first and carry the identity into up to three bounded priority applications, defined in the SOW.
MONTH FOUR
REFINE + DELIVER
Collateral gets finished, files get produced properly, everything gets organized for handoff. You leave owning the work, with thirty days of implementation support.
DELIVERABLES MONTH ONE
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Strategic Brand Foundation
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Brand Guidelines, Strategy Edition
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Brand Command Center V1
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Creative Brief
-
Priority collateral plan
DELIVERABLES MONTH TWO
Approved Creative Direction
Complete Logo Suite
Typography and Color systems
Visual Language
Art and Image Direction
Complete Brand Guidelines, Identity Edition
Brand Command Center update
DELIVERABLES MONTH THREE
Up to three approved priority applications
Production-ready artwork for each
Any required print or manufacturing specs
Brand Guidelines updated with the new applications
Brand Command Center update
DELIVERABLES MONTH FOUR
Final Brand Guidelines
Final Brand Command Center
Final Logo Suite
Final Brand Assets
Approved priority collateral
Production and source files where appropriate
Rollout recommendations
Most agencies hand over a brand guidelines and disappear. It gets opened twice, saved to a drive and never touched again, and 6 months later the brand is drifting because nobody has anything to check against. So we build two things instead of one.
YOUR STRATEGY
SHOULDN'T DIE IN A PDF.
The canonical document. Visual identity, rules, typography, color, usage and the strategy record. This is what you hand to a designer, a manufacturer, a collaborator or the team you hire two years from now.
BRAND GUIDELINES
Your working dashboard. Positioning, mission, ethos, descriptions, hooks, keywords, product information, content ideas, captions, alt text, campaign seeds, approved phrases, references and links. It is where you go on a Tuesday when you have to write something and you do not want to start from nothing. The Command Center is not a standardized template stuffed with filler. We build it around the way your brand actually functions.
BRAND COMMAND CENTER
WHAT IS INCLUDED.
Strategy
Guided Brand Strategy
Creative direction
Identity and full logo suite
Brand Guidelines
Brand Command Center
Up to three bounded priority collateral applications
Asset handoff
Commercial use rights to approved bespoke final work
Implementation support
WHAT IS SEPARATE.
These sit outside the base engagement. They become additional scope or move into DESIGNFLOW.
Custom website
Major photography and video production
Large packaging and SKU families
Naming
Trademark and legal work
Large illustration libraries
Major launch programs
Printing and fabrication
Media buying
Ongoing content production
Additional collateral beyond engagement scope
WHY $26,000 IS A
STARTING POINT.
Because complexity changes the work. A single-product brand with a clean structure is not the same job as a multi-brand company launching into three audiences at once, and pricing them identically would be dishonest to one of them.
Highly decorative visual worlds
Original illustration
Large packaging families
Multi-brand structures
Multiple audiences
Complex launch requirements
Rush timelines
Large stakeholder environments
Every one of these adds scope. We tell you which ones apply to you before you sign anything.
NOT READY FOR THE FULL ENGAGEMENT
START WITH THE GUIDED BRAND STRATEGY. $499.
The GBS is founder-led guided strategy. You work through your own concept thinking in a private workspace and get it back as a Strategic Foundation. It is where a lot of engagements start.
The Brand Engagement is the version with us in the room. Deeper synthesis, live strategic decisions, creative direction, identity and implementation.
