BRANDING
BUILD THE FOUNDATION ONCE. BUILD EVERYTHING ELSE FROM IT.
There are two ways in. Core Identity gives you the strategy, the identity, your brand guidelines and a Brand Command Center in two months, starting at $12,000. A brand engagement adds your packaging or merch and your website, starting at $22,000 over four to five months.
Some run longer depending on complexity, original art, number of applications or business structure.
FOR FOUNDERS BUILDING SOMETHING THEY ACTUALLY
CARE ABOUT.
TNA works best with founder-led businesses where the founder is still close to the idea and wants a creative partner rather than a production vendor. We have built in lifestyle, consumer, coffee, food and beverage, fashion, furniture, music, editorial, hospitality, retail and culture, but the industry has never been the qualification.
The qualification is whether there is an
idea worth articulating.
THE CORE IDENTITY ENGAGEMENT
2 MONTHS. IN ORDER.
2 months. 3 phases. Deliverables in every one.
For founders who need the brand built right the first time, on a real timeline, without an open-ended retainer.
PHASE ONE
BRAND + FOUNDATION
STRATEGY
Brand Discovery, positioning, audience, voice, and the strategy everything else gets built on.
PHASE TWO
IDENTITY +
CREATIVE ART
Art direction, the identity system, the full logo suite, and the first assets that put the brand into the world.
PHASE THREE
REFINE +
DELIVER
Refinement, final files, brand guidelines, and your Brand Command Center, handed over ready to run.
DELIVERABLES PHASE ONE
-
Strategic Brand Foundation
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Brand Guidelines, Strategy Edition
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Brand Command Center V1
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Creative Brief
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Brand asset plan
DELIVERABLES PHASE TWO
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Approved Creative Direction
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Complete Logo Suite
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Typography and Color systems
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Visual Language
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Branding graphics & Image Direction
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Complete Brand Guidelines, Identity Edition
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Brand Command Center update
DELIVERABLES PHASE THREE
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Final Brand Guidelines
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Final Brand Command Center
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Final Logo Suite
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Final Brand Assets
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Approved branding assets
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Production files in vector and raster
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Rollout recommendations
Core Identity Engagements start at $12,000.
No collateral and no website, which is what keeps it at two months. Add those and it becomes a brand engagement.
WHAT WE DO DIFFERENTLY
Most studios run a few calls, send a few emails, and hand back a concept thin enough to see through, along with a brand guide nobody opens. Then the founder is supposed to go be a brand, run the marketing, and keep all of it looking like one thing, alone, out of a PDF. That has never worked, and watching it fail over and over is why we built our process the way we did.
Every engagement here runs through two portals we built ourselves, and we were the first studio working this way. Each one is made for your brand specifically. The first is Brand Discovery, where your vision actually comes out of you, in your own words, on your own time. The second is your Brand Command Center, where that vision turns into something you and your team can work from long after we wrap.
BRAND DISCOVERY
Where every engagement starts. A private portal we build around your idea, your concept and your industry, with more than eighty questions written for what you are actually making. You answer by voice or by typing, one at a time, on your own schedule, and you upload the decks, menus, labels, photos and references you have been collecting since this was only a thought. No meeting to sit through. No hour to perform your vision in. Most founders say more in this portal than they have ever said about their brand out loud, and that is the point, because depth is what separates a brand that feels like somebody from a brand that feels like a template. It is how we build a world around your idea instead of a logo on top of it.
BRAND COMMAND CENTER
Your working dashboard, built out of your strategy and made for your brand. Positioning, mission, ethos, product information, keywords, hooks, content ideas, captions, alt text, campaign seeds, approved phrases, references and links, in one place your whole team can reach. It is where you go on a Tuesday when something has to be written and you do not want to start from nothing. None of it is template filler. We build it around the way your brand actually runs, and on DESIGNFLOW we keep it current as part of the update cycle, so it grows with the brand instead of going stale in a folder.
YOUR STRATEGY
SHOULDN'T DIE IN A PDF.
Most agencies hand over brand guidelines and disappear. It gets opened twice, saved to a drive and never touched again, and 6 months later the brand is drifting because nobody has anything to check against. So we build two things instead of one.
WHAT IS INCLUDED IN A
FULL BRAND ENGAGEMENT.
Brand Discovery
Brand strategy
Three creative directions, one carried forward
Identity and a full logo suite
Branding assets and artwork
Brand guidelines
Identity deck
A Brand Command Center
One collateral application, packaging or merch and apparel
A Compact Bespoke website
Brand engagements start at $22,000 and run four to five months. Expanded engagements, with a larger website and more packaging, run $32,000 to $60,000 over six to eight.
GUIDED BRAND STRATEGY · $499
NOBODY CAN EXPLAIN THEIR VISION IN
A ONE HOUR MEETING
You have been carrying this idea around for months. Then someone puts you on a Zoom and gives you an hour to explain it, and what comes out is a fraction of what is in your head. That is not your fault. It is the format.
This takes the meeting away. It is a private portal that asks you one question at a time, and you answer by talking. Hit record, say what you think, stop, come back tomorrow. Nobody is watching, nothing is timed, and there is no one across the table waiting on you to be articulate.
The questions are the part you will not find anywhere else. They come from artists who build brands, so they go after where the idea came from, what you want someone to feel walking in, and what they tell their friend afterward.
That is where depth comes from, and depth is the whole difference. When you come to us, we build the identity, the art, the collateral and the website from what you actually said, which is how you end up with work that articulates your idea instead of just a logo suite, a guideline and some mockups.
It is yours either way. Build from it yourself or bring it to us.
It is included in every engagement, so if you start here and hire us later, you never pay for it twice.
PAID CONSULTATION
Our discovery call is free and it is about whether we should work together. This is not that.
This is an hour of real guidance with no pitch at the end. Bring what you have, or bring the idea you cannot explain yet. We tell you what is working, what is not, and what we would do next, and you leave the call knowing your next move whether you ever hire us or not.
Three sessions. Pick the one that fits. Concept Development is $250, Brand Concept Development is $350, and Placemaking Concept Development is $500.
Pay once and you have six months to book your hour. You get the booking link and a few questions about your project, so we come to the call prepared instead of spending the first fifteen minutes catching up. If you start an engagement within six months of your session, the full fee comes off it.
Isaiah 54:17 No weapon that is formed against thee shall prosper.
Located in Arizona