TNA BRAND ENGAGEMENT
BUILD THE FOUNDATION ONCE. BUILD EVERYTHING ELSE FROM IT.
A four-month brand engagement combining strategy, a custom Brand Command Center, visual identity, brand guidelines and the priority collateral required to bring the brand into the world.
Typical engagement runs about four months. Some run longer depending on complexity, original art, number of applications or business structure.
FOR FOUNDERS BUILDING SOMETHING THEY ACTUALLY
CARE ABOUT.
TNA works best with founder-led businesses where the founder is still close to the idea and wants a creative partner rather than a production vendor. We have built in lifestyle, consumer, coffee, food and beverage, fashion, furniture, music, editorial, hospitality, retail and culture, but the industry has never been the qualification.
The qualification is whether there is an
idea worth articulating.
FOUR MONTHS. IN ORDER.
Nothing gets designed before it gets decided. Everything after Month One is built on what came out of it.
Four months is the baseline for a founder who arrives knowing their concept and ready for strategy and design through collateral. If the concept still needs developing, or the project needs naming, that work comes first and is scoped separately.
MONTH ONE
STRATEGY + BRAND FOUNDATION
Every engagement begins with Guided Brand Strategy, and nothing gets designed until it is complete. From your answers we build the positioning, audience, offer, voice, messaging and proof. Guidelines and your Command Center start here.
MONTH TWO
CREATIVE DIRECTION + IDENTITY
Creative territory, mood and art direction come first, then the identity gets built out of them. Logo suite, typography, color, graphic language, Branding graphics, and image direction.
MONTH THREE
PRIORITY COLLATERAL
Now the brand has tools, so we use them. We identify where your brand needs to work first and carry the identity into up to three bounded priority applications, defined in the SOW.
MONTH FOUR
REFINE + DELIVER
Collateral gets finished, files get produced properly, everything gets organized for handoff. You leave owning the work, with thirty days of implementation support.
DELIVERABLES MONTH ONE
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Strategic Brand Foundation
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Brand Guidelines, Strategy Edition
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Brand Command Center V1
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Creative Brief
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Priority collateral plan
DELIVERABLES MONTH TWO
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Approved Creative Direction
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Complete Logo Suite
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Typography and Color systems
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Visual Language
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Branding graphics & Image Direction
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Complete Brand Guidelines, Identity Edition
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Brand Command Center update
DELIVERABLES MONTH THREE
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Up to three approved priority applications
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Production-ready artwork for each
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Any required print or manufacturing specs
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Brand Guidelines updated with the new applications
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Brand Command Center update
DELIVERABLES MONTH FOUR
Final Brand Guidelines
Final Brand Command Center
Final Logo Suite
Final Brand Assets
Approved priority collateral
Production and source files where appropriate
Rollout recommendations
BRANDS WE HAVE BUILT WITH
YOUR STRATEGY
SHOULDN'T DIE IN A PDF.
Most agencies hand over a brand guidelines and disappear. It gets opened twice, saved to a drive and never touched again, and 6 months later the brand is drifting because nobody has anything to check against. So we build two things instead of one.
Where every engagement starts. A private portal we build around your idea, your concept and your industry, with questions written for what you are actually making. You answer one at a time, by voice or by typing, on your own schedule, and you upload the decks, menus, labels and references you have been collecting. No meeting, no hour to perform your vision in. This is where the depth comes from, and depth is what makes your niche felt across the whole brand instead of sitting in a strategy document nobody opens.
BRAND DISCOVERY
Your working dashboard. Positioning, mission, ethos, descriptions, hooks, keywords, product information, content ideas, captions, alt text, campaign seeds, approved phrases, references and links. It is where you go on a Tuesday when you have to write something and you do not want to start from nothing. The Command Center is not a standardized template stuffed with filler. We build it around the way your brand actually functions.
BRAND COMMAND CENTER
WHAT IS INCLUDED.
Brand Discovery
Brand strategy
Creative direction and art direction
Identity and a full logo suite
Brand guidelines
A Brand Command Center
Up to three branded collateral applications
Asset handoff
Your branding assets, transferred to you outright
Exclusive rights to everything else we make for you
Implementation support
GUIDED BRAND STRATEGY · $499
NOBODY CAN EXPLAIN THEIR VISION IN
A ONE HOUR MEETING
You have been carrying this idea around for months. Then someone puts you on a Zoom and gives you an hour to explain it, and what comes out is a fraction of what is in your head. That is not your fault. It is the format.
This takes the meeting away. It is a private portal that asks you one question at a time, and you answer by talking. Hit record, say what you think, stop, come back tomorrow. Nobody is watching, nothing is timed, and there is no one across the table waiting on you to be articulate.
The questions are the part you will not find anywhere else. They come from artists who build brands, so they go after where the idea came from, what you want someone to feel walking in, and what they tell their friend afterward.
That is where depth comes from, and depth is the whole difference. When you come to us, we build the identity, the art, the collateral and the website from what you actually said, which is how you end up with work that articulates your idea instead of just a logo suite, a guideline and some mockups.
It is yours either way. Build from it yourself or bring it to us.
Isaiah 54:17 No weapon that is formed against thee shall prosper.
Located in Arizona