A client sent us the concept deck a large agency charged them for. Mood board, a mark, a color story. No market, no competitors, no plan to make money. Here is what should have been in it.
The $5 logo, the AI logo, and the template pack all come out generic for the same reason. What cheap logo design really costs, and where the money should go first.
You searched for a boutique branding studio in Scottsdale hoping to find more than a directory. Here is the studio that builds the brand before the logo.
A freelance strategist charges $1,000 to $5,000. A boutique agency charges $5,000 to $30,000. Big agencies start at $30,000. Ours is $499. What you get at every price, and how to decide what your business actually needs.
