Nine times out of ten the brief failed, and nobody noticed. What to prepare before your branding project starts, and why the brief is strategy work in disguise.
Every founder starts at the logo, and the logo is the last step. The real order of operations for building a brand from scratch, with honest timelines for each phase.
Most brand discovery is a two-hour call buried in a big invoice. Our brand discovery process took 10 years to build and runs on your time. Here is why it works.
