The buyer gives your package three seconds. What CPG branding has to do in them, what retail buyers look for, and why heritage keeps beating minimalism on the shelf.
A freelancer runs $2,000 to $15,000 and covers one skill. An agency runs $30,000 and up and covers everything, including its own overhead. The honest answer for most founders is neither, until one thing is handled first.
Branding runs $10,000 to $50,000 at traditional agencies, and most of that buys a logo suite and a PDF manual. Here is what it costs, line by line, and what it should buy you.
