Parallel Editions is an independent publisher and bookseller based in Los Angeles, specializing in high-end books on visual arts. The Newton Agency collaborated with Parallel Editions to redesign their logosuite and craft a stellar brand identity.

The founder of Parallel Editions sought a brand that would encapsulate the moment of inspiration that led to the company's creation. This moment occurred at a garage sale in the hills of Los Angeles, where he discovered a vintage design book. He was captivated by its worn, minimal appearance and the incredible content it held within.

Inspired by this experience, The Newton Agency created a visual identity for Parallel Editions that feels both authentic and bold. Our redesign captures the essence of that vintage discovery, delivering a brand that is timeless and evocative.