Rise With Apollo: Client Spotlight on Brand Identity and Collateral Design

TNA Blog
Aug 15, 2023
2 min read

Updated: Jan 3

Rise With Apollo is not just a coffee brand. It is a point of view.

Rooted in Greek heritage and built with intention, Rise With Apollo blends Mediterranean influence with modern craft, resulting in a brand that feels both timeless and current. Based in New York City and roasted weekly, their coffee is as thoughtful as the world surrounding it.

This month, we are spotlighting Rise With Apollo as The Newton Agency’s featured client.

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Rise With Apollo branding and visual identity designed by The Newton Agency — Rise With Apollo Coffee

Building a Brand Inspired by Culture and Craft

From the beginning, Rise With Apollo had clarity around who they were and where they came from. Their identity draws from Greek culture, mythology, and the tactile warmth of analog design, while remaining grounded in quality, simplicity, and everyday ritual.

Our role was not to invent a personality, but to translate what already existed into a cohesive brand system.

The goal was clear. Create a brand identity that feels intentional, recognizable, and built to last.

Brand Identity and Collateral Design for Rise With Apollo

Working closely with the Rise With Apollo team, we developed a brand identity that extends seamlessly across every touchpoint.

This included:

Logo and brandmark refinement
Typography and color system
Packaging and printed collateral
Apparel and merchandise design
Marketing and promotional assets

Every element was designed to feel tactile, confident, and rooted in heritage without feeling dated.

From Brand Strategy to Real World Application

Branding only works when it lives beyond the screen.

Seeing Rise With Apollo bring the identity to life through packaging, apparel, pop ups, and in-store experiences has been the most rewarding part of the process. The brand feels consistent, considered, and unmistakably theirs.

Their recent Pop Up Grocer flagship placement in New York City is a reflection of that clarity and commitment to quality.

A Brand Built to Grow

What makes this collaboration special is not just the visuals, but how Rise With Apollo continues to evolve the brand while staying true to its foundation.

They have taken the assets we created and expanded them with confidence, elevating the brand while preserving its core identity. That balance is what allows a brand to grow without losing itself.

We are proud to have partnered with Rise With Apollo and excited to see where they take the brand next.