Color Magic Coffee

Brand / Illustration / Packaging

Color Magic Coffee came to us with a name that promised something most coffee brands cannot deliver. Siri had built a small batch roaster in Oceanside and a real point of view behind it. What she did not have was a visual world that earned the word magic, or a reason the name meant anything past a nice sound.

SITUATION

Color Magic Coffee came to us with a name that promised something most coffee brands cannot deliver. Siri had built a small batch roaster in Oceanside and a real point of view behind it. What she did not have was a visual world that earned the word magic, or a reason the name meant anything past a nice sound.

DIAGNOSIS

The answer was already sitting inside the name. Structural color is light caught by structure, the way a sunbird throws color without carrying a drop of pigment in its feathers. That is color as magic, literally, and it gave the brand a spine to build on. Everything after that question was about making a world the bird could live in.

DECISION

Lead with illustration instead of badges. Make the sunbird the mark and the center of a drawn system, set it on earthy brown and gold with a blue-green pop, and build the packaging to read like a poster rather than a label.

WHAT WE BUILT

Brand identity, the sunbird mark and lockups, the full illustration system, packaging, badges, palette, type system, phrase bank and the Brand Command Center.