DIY design is free until it starts costing you customers. The honest timeline for bringing in a designer, what to have ready first, and the options that are not a $90k hire.
Positioning is the spot your brand owns in a customer's mind, and it is the step most founders skip on the way to a logo. Here is what it actually means and how to define yours.
A client sent us the concept deck a large agency charged them for. Mood board, a mark, a color story. No market, no competitors, no plan to make money. Here is what should have been in it.
Americans are drinking at a 90-year low and still want a ritual with a feeling in it. Dad Grass answered with Miles Davis on a can, and the lesson reaches far past cannabis.
