A client sent us the concept deck a large agency charged them for. Mood board, a mark, a color story. No market, no competitors, no plan to make money. Here is what should have been in it.
The machine is fast, cheap, and tireless. The human knows which of the two hundred options is the one. An honest comparison of what a founder gets from each, and when each wins.
Americans are drinking at a 90-year low and still want a ritual with a feeling in it. Dad Grass answered with Miles Davis on a can, and the lesson reaches far past cannabis.
