An independent art book publisher with extraordinary inventory and an identity that undersold it. How a logo redesign gave Parallel Editions a look worthy of its shelves.
The $5 logo, the AI logo, and the template pack all come out generic for the same reason. What cheap logo design really costs, and where the money should go first.
Do you need brand strategy before a logo? Yes. Here's why brand strategy comes before the logo for founders, and how the Guided Brand Strategy builds your foundation first.
Most founders build a business. Few build a brand. The difference is art, taste, and the intention behind every decision. Here's what that actually means and how we build it.
