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PEOPLE OF THE CASBAH

Project type

Branding & Logo Design

Date

July 2023

Location

Los Angeles

Project type

Brand Identity & website graphics

People Of The Casbah, a haven for all things Moroccan rugs – where vintage mystique, bohemian heirlooms, and spiritual connections intertwine. Nestled in the heart of Los Angeles, our task at The Newton Agency was to craft a new logo and branding artwork that effortlessly captured the essence of Morocco. We embraced the vibrant colors, intricate shapes, and alluring auras of the region, infusing it with a touch of 1970's style. The result? A fusion of eras that celebrates the timeless beauty of Moroccan craftsmanship.

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Featured in Vogue. Stocked at Pop Up Grocer. Shown at Design Miami. On shelves at Sprouts and
The Fresh Market. Recognized by New Times, the Foodist Awards, and the Webby Awards.

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