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TNA Journal
PATINA JOURNAL
WHAT WE THINK ABOUT WHEN WE ARE NOT WORKING.
Notes on brand, place and the decisions founders get stuck on. Written for the person making the call, not for other designers.
What Is a Brand Command Center and What Should Be Inside It?
A brand command center keeps the strategy, identity, assets, voice, templates, and current decisions together so the brand can operate without restarting every project.
Leah Marie Newton
Aug 124 min read
The Ends: A Restaurant Brand Identity Built From Nothing
Tommy Plato had a Bourdain-inspired concept and no brand to carry it. How a restaurant brand identity took The Ends from an empty Old Town space to Best Restaurant in Phoenix.
Leah Marie Newton
Jul 204 min read
The Branding Agency for Founder-Led Brands That Refuses to Be Boring
Vintage poster with black horses and cowboy silhouettes on orange, saying Ride Your Own Path and Blaze a Trail That’s Undenyably You.
Leah Marie Newton
Jun 24 min read
What Is the Brand Clarity Check and Why We Built It
The Brand Clarity Check is a free 8-question tool for founders who need a straight read on what their brand needs before they spend on strategy, design, or anything else.
Leah Marie Newton
May 213 min read
What Happened to the Brands You Grew Up With | The Newton Agency
Private equity bought the brands you grew up with, gutted them, and licensed the name to the lowest bidder. Here's exactly how it happened and what it cost American culture.
Leah Marie Newton
Apr 85 min read
We Made the Official Music Video for George Harrison's "Be Here Now." The Book Behind It Changed Everything.
The Newton Agency directed the official music video for George Harrison's Be Here Now 2024 Mix. Inside the project and the Ram Dass book that started it all.
Leah Marie Newton
Mar 314 min read
BRANDING IS BRAIN WIRING: WHY REPETITION AND CONSISTENCY MAKE YOUR BRAND STICK
Brand psychology and brand identity shown through cohesive visual branding and consistency
Leah Marie Newton
Feb 123 min read
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