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TNA Journal
PATINA JOURNAL
WHAT WE THINK ABOUT WHEN WE ARE NOT WORKING.
Notes on brand, place and the decisions founders get stuck on. Written for the person making the call, not for other designers.


Parallel Editions: A Logo Redesign That Started at a Garage Sale
An independent art book publisher with extraordinary inventory and an identity that undersold it. How a logo redesign gave Parallel Editions a look worthy of its shelves.
Leah Marie Newton
Jul 314 min read


Cheap Logo Design: What the $5 Logo Actually Costs a Founder
The $5 logo, the AI logo, and the template pack all come out generic for the same reason. What cheap logo design really costs, and where the money should go first.
Leah Marie Newton
Jul 313 min read


The Branding Agency for Founder-Led Brands That Refuses to Be Boring
Vintage poster with black horses and cowboy silhouettes on orange, saying Ride Your Own Path and Blaze a Trail That’s Undenyably You.
Leah Marie Newton
Jun 24 min read


What Is the Brand Clarity Check and Why We Built It
The Brand Clarity Check is a free 8-question tool for founders who need a straight read on what their brand needs before they spend on strategy, design, or anything else.
Leah Marie Newton
May 213 min read


Why Brand Consistency Breaks After You Hire
Founder-led brands don’t lose their identity at the start—they lose it through inconsistent execution. Learn how brand standards, creative direction, and content systems protect your brand as you scale.
Leah Marie Newton
Apr 304 min read


Parallel Editions: Crafting a Vintage Logo with Editorial Flair
Logotype and Brandmark Design by The Newton Agency Parallel Editions: Crafting a Timeless Logo with Vintage Editorial Flair Parallel Editions, a distinguished independent publisher and bookseller based in Los Angeles, partnered with The Newton Agency for an innovative branding overhaul. Specializing in premium visual arts literature, the publisher sought to enhance its brand presence with a refreshed logotype and brandmark design. The Newton Agency's creative team skillfully
Leah Marie Newton
Nov 7, 20233 min read
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