SaaS products get copied in a quarter. A brand built on strategy does not. What a brand identity for SaaS includes, and what founders should build first.
Founders are building brand strategies in ChatGPT and getting AI slop. Here is why that leads to bland, forgettable brands, and what actually works instead.
The Brand Clarity Check is a free 8-question tool for founders who need a straight read on what their brand needs before they spend on strategy, design, or anything else.