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PATINA JOURNAL
Patina Journal is where we publish ideas about branding, identity systems, creative direction, and how modern brands are built. These essays explore brand strategy, visual language, and the evolving role of design in business. Written for founders, designers, and teams building brands with intention.
Brand Marks: The Small Symbol That Carries the Weight of an Entire Brand
What is a brand mark and how is it different from a logo? Learn how brand marks work inside a professional brand identity system and why they should come after brand strategy.
Mar 63 min read
Why Taste Became the Rarest Skill in the Digital Era
A deep dive into why taste and talent matter more than ever. Learn how real discovery shapes creativity, why these skills are disappearing, and why brands rooted in taste and talent rise above a saturated digital world.
Nov 19, 20254 min read
Hernando R. Ocampo: The Reluctant Visionary Who Rewrote Philippine Abstraction
Explore the untold story of H.R. Ocampo—his secret midnight sketch rituals, myth-driven shapes, and the fearless abstractions that reshaped Philippine modern art.
Jul 14, 20252 min read
Build a Brand VS. Branding | Why Design Subscriptions Win
Build a brand versus branding explained. Why design subscriptions create consistency, clarity, and long term brand growth.
May 23, 20252 min read
7 Signs Your Brand Needs a Rebrand in 2025
Is your brand holding you back? Discover 7 unmistakable signs it’s time for a rebrand. From inconsistent v
Jan 7, 20253 min read
Unlimited Branding & Graphic Design: Why DesignFlow is the Future of Creative Services
Unlimited design. Unmatched style. No contracts, no stress—just bold, timeless branding with DesignFlow by The Newton Agency.
Dec 17, 20242 min read
Be Here Now: Bringing George Harrison’s Spiritual Anthem to Life
Inside George Harrison’s ‘Be Here Now’ lyric video: Ram Dass’ art, metamorphosis, and the journey of building something timeless.
Nov 22, 20244 min read
Parallel Editions: Crafting a Timeless LOGO-SUITE and BRANDMARK with VINTAGE Editorial Flair
Parallel Editions: Crafting a Timeless LOGO-SUITE and BRANDMARK with VINTAGE Editorial Flair Parallel Editions, a distinguished...
Nov 7, 20233 min read
Brand Identity - What is the core identity of your brand?
Core Identity Think of this as your brand's anchor. It's that steadfast, ageless spirit that defines your brand's DNA. Regardless of the...
Sep 24, 20232 min read
Rise With Apollo: Client Spotlight on Brand Identity and Collateral Design
A client spotlight on Rise With Apollo branding, showcasing brand identity and collateral design by The Newton Agency.
Aug 15, 20232 min read
Successful Examples of Vintage Branding Aesthetics
In the previous parts of this article, we've discussed the importance of vintage branding aesthetics and how to incorporate them into...
Jul 7, 20232 min read
Incorporating Vintage Aesthetics into Your Branding
In the first part of this article, we explored the importance and value of vintage branding aesthetics. Now, let's delve into how you can...
Jul 6, 20232 min read
The Importance and Value of Vintage Branding Aesthetics
In the ever-evolving world of branding, one trend has been making a surprising comeback: vintage aesthetics. This resurgence is not just...
Jul 5, 20232 min read
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